In transition?  It's important to express your goals in the LinkedIn About section

One of the things we find while working with our students is that most forget to add a goal into their About  section.   For people in transition, this acts as a key component when contacting both friends and other influencers.

Retired Air Force Chief Master Sergeant Brent Schaefer clearly defined his goal when I worked with him before his departure from the Air Force (see graphic) above.

Our team and I believe that a well-defined goal helps a LinkedIn profile’s first-time viewer understand their transition goals.


Not everyone is in transition.  Donna S. Rogers goal statement shares with visitors her mission to help military members and their families know how she can help them as an academic pathfinder.

We have touched on goal statements, but there is still more to explore. Up ahead we will discuss the call to action.

As always, if you want to learn more please consider signing up for our course.